12/17/2023 0 Comments Fly by jing sichuan chili crisp costco![]() “Very quickly, the velocities were so strong that we went global,” which encapsulates the entire U.S. The company’s first national retailer was Whole Foods - starting with the mid-Atlantic regions - where it launched at the end of 2021. “I don’t mind it because the velocity is insane.” Eventually Fly by Jing began selling through B-to-B marketplace Faire, which is geared towards small businesses. This was especially the case when the jars sold out due to its emergent cult status, she said. Sometimes Fly by Jing products are even marked up by these small retailers, Gao said. However, the brand’s physical retail journey began in small specialty shops – “when a store reached out we’d send them a couple of cases,” Gao said. The company launched on Amazon about a year ago, which began as a test, “and ended up doing really well,” said Gao. The first non-DTC channel Fly by Jing went into was Amazon, which helped expose the brand to convenience-minded shoppers. “I always knew that eventually we’d be in retail but in 2019, I thought DTC would be the only channel for a while,” Gao explained. ![]() She also highlighted some of the challenges of working with retailers, including merchandise placement and tackling in-person brand storytelling. Gao spoke about the upsides of selling Fly by Jing on more physical store shelves. At this week’s Modern Retail DTC Summit, Fly By Jing founder and CEO Jing Gao spoke about growing a CPG brand through strategic retail partnerships, while maintaining the brand’s digital roots. ![]()
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